Adidas Future Studios

3D Visuals



"The Digital Self in Cyberspace"


Maria Gudjohnsen works with 3D visuals to explore the topic of virtual identity and how it can prove positive for marginalized groups, particularly women. In cyberspace you can choose your own identity and audience, thus providing a safe space. This translates back to real life in the form of empowerment and new opportunities. 
Women are especially underrepresented in the technological sector but through community-building in cyberspace, women can empower each other and find new role models.

The future is the digital female.