© 2019 by María Guðjohnsen. 

SML

Fashion Label Identity system & Campaign

Client

SML

SML a new digital fashion label that is only digital. The products are made-to-order on the website, making it enviromental friendly. On the website there is a "Hex system" where you choose a custom colour on a colour wheel, making the brand unisex and one-size -really- fits all, not just the smaller sizes.